Our news feature style combines the appearance of a documentary movie with the objectives of a commercial (referred to by some as a “documercial”). The result is a documentary-like show that sells a product, service or lifestyle, but in an informative, classy and soft sell way. There's no hard sell "slicing" or "dicing" here (unlike the ubiquitous infomercial format)

Let us tell your story

Valley Views has found that to effectively move an audience to action, long form commercials must possess a strong storyline, top level talent and production quality. This is why our productions have a smoother, more polished, movie-like finish. By their very nature, they are designed to methodically overcome an increasingly cynical and wary audience.

Unlike most TV spots and infomercials which are usually hard sell and low brow, our programs use an intelligent, informative, softer-sell approach that appeals strongly to today's consumers (who are becoming much more sophisticated and cynical/suspicious of the standard formulaic, testimonial-driven, talking-head approach).

The success of our news approach has allowed Valley Views to carve out a niche in the TV  broadcast market. A big part of our success is that we're able to bring the best of show business to your business for approx. 1/8th the costs of traditional advertising.

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Digital Magazine Ads that Link to Web Sites and Video Segments
written by Stan Countz, March 23, 2007

Check out the following digital edition of Valley Views Magazine: http://valleyviews.idigitaledition.com/issues/1/

Documercials Work
written by Stan Countz, March 23, 2007

Check out the following testimonials about how advertorials and documercials work: http://www.valleyviews.biz/intro/intro.php

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